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April 14, 2020  

Automation Applications in Business - Avrohom Gottheil on Engati CX

April 14, 2020

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Blog link:https://blog.engati.com/automation-applications-avrohom-gottheil/ | Subscribe now.

Avrohom Gottheil, CEO of #AskTheCEO Media, talks about Artificial Intelligence and Automation helping businesses (especially small businesses) during the lockdowns.
He talks about putting the human element into automation and about choosing the right places to leverage Automation and AI for businesses purposes (especially Marketing).
He touches upon the fact that AI is now being used to drive personalisation, even in the real estate sector.
Avrohom speaks of a collaboration between humans and machines. He talks about the fact that humans and machines together can be far more effective than either can on their own.
Gottheil also talks about leveraging social media during the lockdowns. He says that businesses should create content that helps the audience and provides value to them rather than just trying to sell over social media.

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