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Bernie Borges talks about Building B2B Bonds on Engati CX. He says Inbound marketing is importantly anchored by good content, SEO friendly, etc. Once customers are on the website, you have to make it easy to deliver the content. Focus on omnichannel - Email, YouTube subscribes, twitter follows - if the customer follows you, he/she can see your content and engage. It's important to have omnichannel marketing - social media, bots, etc, all these different channels, wherever you are most active the company can engage. He says to make your social media easily accessible as you can like website, youtube, etc, as long as you are making them aware, you are signalling them that we are available.
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