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June 14, 2020  

Loyalty, fan-base, and brand-building - David Scott on Engati CX

June 14, 2020

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David Meerman Scott, Author of WSJ bestseller FANOCRACY talks about Loyalty, fan-base, brand-building on Engati CX. He says customer relationships are much more imp than products/services, organisations that can build a tribe of people will succeed. Build fans for your company, they'll stay loyal. Turning fans into customers and customers into fans that's about human relationships.

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