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July 17, 2020  

Emotive CX - Martin Hill Wilson on Engati CX

July 17, 2020

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Martin Hill Wilson, Owner, Brainfood Consulting talks about emotive CX for customer interaction on Engati CX. He says that when positive emotions are involved in the customer journey it helps in retaining the existing customers and also acquiring new ones. He believes that to deliver great cx at a much lower cost rate, you need to reduce the headcount or make sure that their output/productivity doubles, or you can use technology.

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