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Neal Schaffer, Author - The Age of Influence, talks about personalization, the AI way on Engati CX. He says engaging with your audience is really important and ensuring that it gets you followers, companies should analyse why people are engaging and work more on that. He also says that chatbots are a great tool and if you train it right it can answer 99% of the questions. You wanna make sure you provide answers or just transfer to an agent.
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